You may not believe it, but external linking in texts is a fundamental SEO requirement to get the best positions in search engines. And this is true for those who use links from other domains, as well as for those who offer their own.
This shouldn’t be a surprise, after all, with external links you gain greater recognition in your market niche, sharing on social media and users’ trust to strengthen your relationship.
And this article will help remove all your doubts about it, proving that this strategy is successful and it’s past your time to invest in it!
What are external links?
First, understand that hyperlinks are those that appear throughout a text. Therefore, external links are hyperlinks that lead to a domain other than the current one.
You may find it contradictory to post a link that directs visitors away from your site. However, links to trusted materials give you more authority and can help Google find out what your content is about for SEO purposes.
And the same goes for your website, which can also generate outbound links to other domains. For example, if you publish a blog article with useful content, another company might link that URL as a source for their own blog. These types of links are essential as they increase search engine rankings on Google’s search algorithm.
Why are they important?
Many SEO experts believe that outbound links are one of the top-ranking criteria on search engines. This is because they consider outbound links as proof that their site has quality content.
External links are a stable and easier metric to measure than organic traffic as traffic numbers are buried in private server logs, while external links are publicly visible and easily stored. Hence, it is a viable metric to measure a webpage’s popularity.
The quality and quantity of outbound links you use is important. Adding high-quality, reliable, informative website links to your pages will help improve your credibility while adding poor-quality spam links will hurt.
And external links further improve the site’s credibility, because they prove that your content is valuable, they are a great way to network and create connections in the world of digital marketing to spread your content.
And how to put it into practice?
Now that you know the importance of this feature, it’s time to learn how to create your own external link or how to select the best ones from other sites, to gain prominence in the market. Come on?
The most natural way to ensure that your site is relevant to external linking is to create great content, based on the interests of your target audience. This way, companies will notice the potential that this link offers, using in their domains.
It is worth mentioning the link-building strategy that is based on creating relevant content to gain authority in the market and make your company appear in other domains.
And this goes beyond the articles: an e-book can be the difference that was missing in your strategy. Like any other content, the more value you provide, the better. If your ebook lasts for years to come, it will generate natural links for the future.
With the video format becoming more and more popular these days, SEO professionals are on the lookout for this new development.
You can create valuable video content and publish it to YouTube to increase the chances of other sites to present your videos.
If you find that another site has referenced your video, you can ask them to give you credit via a link. Even if they decline, you can still direct users to subscribe to your channel or visit your site via a link in the video description.
Social media platforms like Instagram, Facebook, Linked In and Twitter present several opportunities to include links from your website.
For example, Twitter offers two fields – Web and Bio – to include links. While they may not do much for your site’s authority, they do allow you to generate organic traffic.
Likewise, LinkedIn offers three links on your profile. You can even add media like videos and documents to capture traffic, generate leads and increase the visibility of your content.
And here, Instagram is not left out, with features like tap. bio, you add several links that serve as CTA of your posts in one, which is fixed in the bio.
Another way to build an external link is through direct contact with other organizations, with which you identify. If you have events or organizations that you sponsor, request a link to your site, and offer one to their site in return.
For example, if your company produces recipe content using powdered cinnamon, contacting cinnamon powder manufacturers would be a great way to build external links.
It is also worth highlighting the guest post modality, which is based on formalizing a partnership to exchange content, that is, you write an article and send it to be published on another site.
Watch out for broken links
When links on your pages don’t go where they should, they result in a poor user experience, which makes them less likely to buy your products or services, read your blog, or recommend it to colleagues.
Therefore, it is worth checking this practice monthly to find and fix broken links.
Google Analytics is an ally for you to decide how often you want to be notified of broken links, and find the problems to fix them. When you are notified of a broken external link, you can choose to navigate to the page on your own to change the HTML manually or use the link options in your content management system.