How to put my site on top of Google is one of the most common questions for those who are starting their journey on the internet.
The answer is that, knowing the user’s search intention and optimizing the pages according to keywords, in addition to producing quality content, it is possible to reach the best positions in search engines.
But what exactly do you need SEO to do? Below, we’ve broken down 12 SEO tips that you can implement today in your online project.
1 – Think about User Search Intent
The first step is to understand how your user or target audience searches for the terms most used in relation to your business. And, from this point, prepare a listing with appropriate keywords to be found through searches for these same keywords.
Going back to the idea that you have a website about imported sneakers, it’s no use wanting to appear in search results in content with keywords about miracle diets, imported perfumes, or diet chocolates. Your business just doesn’t relate to these terms.
2 – Define Long Tail Keywords
Once you have a list of keywords about the subjects you want to write about or products you want to sell, the ideal is to choose to use long-tail keywords.
The term “long tail” refers to keywords formed by three or more words, which end up forming a short sentence. For example, we have the long tail keyword cheap website hosting.
In other words, internet users who search Google for the terms cheap website hosting will find WebLink as a service recommendation with more attractive prices than other providers.
From the user’s point of view, the search is segmented and much more specialized. So they end up finding exactly what they want. And it’s Google’s own algorithm that defines which page or content suggestions best serve the purpose of the user’s search intent.
Therefore, using long-tail keywords is a big plus. Instead of using generic keywords, where the competition for the best positions is much greater, the long-tailed ones better represent the intention of your business to the user and increase your chances of ranking with more specific terms, where the competition is much smaller.
3 – Use Synonyms and Words with Similar Semantics
After defining the keywords that will guide the positioning of pages and content on your site, also use synonyms and secondary keywords with semantics similar to the main ones. These are two SEO tips that help a lot in ranking in search engines.
The purpose of this is that Google evaluates the way you enter keywords, semantics, and page context to rank what content is really relevant to the user. Therefore, use and abuse this practice. But know that it is necessary to make everything as natural as possible.
For example, let’s say you have content about the best 2018 games. So some of the suggestions for semantic and contextual terms you can use are:
- best electronic games of 2018;
- games released in 2018 that you need to play ;
- the games that stood out the most last year ;
- list of most outstanding games in 2018.
4 – Write Quality Content
Quality content is one that answers the user’s questions according to the research intentions with the keywords chosen by him. This is one of the SEO techniques that most influence the placement of a page in search engines.
Writing relevant content means that you must produce a text that delivers a quick and effective solution for anyone who has some kind of problem on the internet. It can be a tutorial, an informative guide, or a step-by-step guide on how to fix something.
Search engines are programmed to track content published on the internet that is really useful to the user. And the best-ranked content is those with captivating text, depth of ideas, and images that complement the paragraphs.
5 – Do not Copy Content from Other Sites
It’s no use planning to write something if, after all, you’re just going to copy what other sites have already done. This is considered plagiarism.
As a result, search engines understand that you are not making an effort to stand out from the content already available on the internet.
The result is a penalty on the overall rankings of your website or domain. Thus, all pages on your site, especially those keywords that you want to rank well, drop in position drastically. The same happens with total traffic (the number of visits and hits organically) and also the number of conversions (transactions or product sales).
It is practically impossible to think about and create content that has not yet been published on the web. Thinking about something 100% original and that has never been written before is almost a waste of time.
What you can do is create another approach, creative writing and develop your content in an even more useful way for the user.
Remember the quality content tips and semantic terms? They are of utmost importance in this part. That way you can find contextual words and expressions that explain exactly what you want to describe in your own way.
And even if another site has done something very similar, at least you’ve refrained from using the same words.
6 – Create a Friendly URL
One of the ways that search engines crawl pages and identify the intent of their content is by URL.
Therefore, you need to facilitate this scan and make it as explicit as possible so that robots can point to the search results which pages are the most suitable.
Because of that, don’t overdo the composition of your URL. Some features that make a URL optimized for search engines are:
- Be short and easy to interpret;
- Contain the keyword you want to rank;
- Reference its content and title;
- Have only one subdomain;
- No special characters or unusual symbols.