Do you produce amazing content, but it’s hardly found? A friendly URL is definitely what you need, and here you find out how to create them and why.
That’s because, with some simple and well-executed techniques, it’s possible to turn those confusing and code-filled links into real click magnets.
In that case, all you need to understand is why to use it and how best to make your URL friendly.
So, follow this content and enjoy each of the tips! Come on?
What is a URL?
In case you are not familiar with the concept or know little about it, let’s start with a short introduction: after all, what is a URL?
First, the acronym stands for Uniform Resource Locator (or translated into Portuguese, Standard Resource Locator ) and always matches a virtual address.
For example, using a metaphor, imagine that you want to call someone and have the option to type in the number, or search for their name in your contact list. What’s easier?
Surely the second option, isn’t it?
In the case of the URL, it is like the “contact name” for the IP number that communicates between your browser and the website server.
What is a friendly URL?
Well, you may have already noticed that there are different URLs. Some full of letters and numbers, in a meaningless sequence, for example:
As well as others that show exactly what you are looking for in a simple and organized way, for example:
The second option is much clearer, isn’t it? After all, it makes it clear what you’ll find at that email address. But why use friendly URLs anyway?
Why use friendly URLs?
We have already presented you with the first and main question of this content: what is a friendly URL?
So, it’s time to understand why it’s really important to use this concept in your URLs.
Undoubtedly, the main reason is the influence on your page’s SEO (that series of optimization techniques that makes you get a better position on Google and other search engines).
One more reason for you to opt for this URL template is that they always demonstrate safety to the user.
And right away we have two positive effects: whoever reads can predict the content and the URL will at least not appear to contain a virus.
Finally, a friendly URL is much easier to share. Because it’s shorter, it’s easier to send to social networks with character limits, for example.
What rules do I need to follow to have friendly URLs?
So, it’s time for practice: what rules are needed to have friendly URLs?
Do not use symbols and capital letters
Reserve the totally correct writing for the time to produce and share your content, but not for your URL.
Because capital letters and some symbols are very common in our languages, such as accents, tildes and cedilla.
But using them in the URL can cause incompatibility, so the best alternative is to write without using them.
Use the keyword
As a whole, the keyword is an essential element to position your page well in search engines, being a good part of SEO efforts.
For the friendly URL, always use the keyword in the address, even if other terms accompany it, the focus must be on the keyword.
Organize the information
The rule here is to categorize your URL information. Create and apply directories to make it easier to find information.
Shorten your URL
Even with attention to the keyword as an essential element, be careful not to make your URL too long.
Thus, the average is up to 5 words, for a good placement on Google, which must be separated by dashes between them.
End with slash or extension
To finalize your friendly URL, use the. HTML or the forward-slash (/).
The extension can even be used a lot, but the slash has the advantage of making the address shorter.
And don’t forget to create redirect mechanisms (redirect 301). They will be useful as they will take the user to the page they want, even if they forget to type the slash.
Now you are ready to create the best friendly URLs!
It’s time to create the best friendly URLs search engines have ever seen!
In this article you have seen the importance of a friendly URL, starting with the concept of URL and what is friendly URL, as well as its difference.
We also explain to you why friendly URLs should be applied, that is, what benefits they can bring to those who present their content on the networks.
Finally, it was time to actually show you what practices are necessary to create friendly URLs and be able to enjoy their benefits.
In this sense, remember that the effort to create good URLs will reflect better experiences for the user and better results for those who produce!