For those who bet on online strategies, it is normal to search for strategies, methods, techniques and tools that help to maximize their results.
And that’s exactly where Google PageSpeed Insights comes in!
But don’t you know him? Well, let’s say the speed of your web pages is about to change!
How does Google Pagespeed Insights work?
Well, if you’ve made it this far, it’s because you want to understand what Google PageSpeed Insights is capable of doing for your web pages, right?
But before I talk to you how it works, let’s first get clear about what PageSpeed Insights is.
It is an online tool from Google that aims to assess the loading speed of a web page.
It can separate the performance of mobile devices and computers, as well as offering some practical suggestions for optimizing page speed.
And now that you know what it is, let’s talk about how Google PageSpeed Insights works so you can test the speed of your site and all your web pages.
And for that, all you need to do is access the tool’s website and enter the URL to be analyzed.
That’s because Google evaluates several points, from the moment the first content appears on the page, be it text or an image, and the time it takes for the page to become fully interactive.
After that, he gives a score from 0 to 100 according to the Lighthouse Scoring Guide.
If you get a 0 (zero) score, don’t despair as this usually indicates an error in the tool.
At the end of the analysis you are redirected to the results page so that you can see a tab that shows the data for access via mobile devices and another for desktop.
That way, your pages will have two different notes, one for mobile and one for desktop. Thus, it is possible that the notes are quite different, so it is essential to have a vision of what happens to your pages in both aspects.
Thus, you will be able to act assertively on each front to improve your business results, both on mobile and desktop pages to improve the speed of the website you have.
How to use Google PageSpeed Insights reporting
It’s simple to use this report, you just need to go to the PageSpeed Insights link and enter your URL.
With that done, just start fixing the errors that were found and are hampering the speed of the site.
And for that, the tool offers suggestions and files showing what is slowing down the page and how to deal with them to decrease server response time.
How to get top marks in PageSpeed Insights
But for that, it is essential to follow some very effective tips. And to help you, we’ve brought you some of the items that are usually pointed out in reports so that you can take precautions and improve your grades.
compress your images
Images are generally the elements that weigh the most when loading your web pages.
Therefore, compressing images is essential to speed up the website. Cancel
So, you can use tools, like TinyPNG, responsible for reducing the size of these files before posting them on your blog or website.
Make good use of the cache
In addition to images, websites and blogs also work with scripts and fonts, for example. And these features, when added together, end up making pages slower.
Furthermore, all these elements can be written to the browser’s memory via the cache.
However, when optimizing your site, you make the browser only load these elements once, keeping all the information in cache memory.
For that, plugins like W3 Total Cache are ideas for that, besides offering other resources to optimize your code and facilitating the loading and, consequently, the speed of the site.
Bet on video format for animated content
Another way to enhance the result of your report is to replace animated content in GIF format with videos.
That’s because large GIFs take longer to load on pages and without them, you can optimize up to 8.24 seconds of their loading.
Therefore, you can count on free and simple tools for converting GIFs into animated videos, making your website speed faster.
Have less HTML code
When you have had your site for a while or it was built without complying with Google’s best practices, you may not notice that you should optimize HTML code.
The fact is, the way the code is organized determines how servers will read the information and how soon it will appear on the screen.
Duplicate code or tags used unintentionally get in the way. Fortunately, you don’t have to review the entire code structure to make the necessary changes.
There are HTML compression tools that can do this job automatically and without delay. Some of them even work as plugins for CMS.
Avoid doing multiple redirects
On your website or blog, you may need to use links to redirect the user to other pages.
But when you use too many redirect links and send the user to one page it will send him to another and then and so on.
This way, the speed of the website or blog starts to slow down, as the user’s browser will be going from one place to another until reaching the final page.
Therefore, use redirect links when necessary, don’t batch your pages with them so as not to slow down the site.