Understand why you should do SEO for images
Saying that there are several companies in the same industry as your business is not enough reason to start doing SEO for images right now, right?
The reasons to start doing SEO for Google Images are many, but there are some that are worth mentioning, such as:
1. Being on the Google results page
As soon as you do a Google search, the online search engine presents content options on the result page.
Sometimes the results page may contain thumbnail images, which appear either as an organic result or as a mosaic, which is usually shown in the right column and which describes the keyword entered.
In addition to images, maps may also be shown, depending on whether Google understands that the keyword appeals to a location.
This means that image SEO is important to bring users to your company’s website or blog page.
Speaking of pages, we’ll show you how to improve SEO to increase organic traffic below.
2. Improve your page’s SEO
In order for your page to have the quality capable of increasing organic traffic from users, it is necessary to use SEO techniques correctly.
And that means:
- Produce useful and relevant content;
- Use keywords;
- Link to other articles on your blog – or from partners;
- Use responsive design (compatible with mobile devices).
However, as visual appeal is extremely important these days, doing SEO for Google Images is an interesting way to optimize your processes.
3. Increase organic traffic
We’ve talked about increasing organic traffic a few times in the content, and yet we like to repeat that so that you really pay attention to the users who come to your page.
That’s because applying SEO techniques makes search engines understand the relevance of your content, thus increasing your chances of getting a good placement.
And being positioned among the top results of a search is critical to increasing organic traffic.
Now that you know the reasons for implementing SEO for images, let’s learn in the next topic how to design image optimization?
Check it out!
Discover how to optimize images once and for all
After theory comes to practice. Therefore, in this topic, we will show you a step by step SEO for quality images.
So, pencil and paper in hand and let’s go!
Step 1: Get a quality image
To start optimizing images, the first step is to have quality.
Whether it’s a photo, an animated GIF, a video or an infographic, it’s essential to get the maximum resolution so that it doesn’t appear distorted on your page.
That’s because Google understands that a distorted image can disrupt the user experience.
Therefore, pay attention to this detail so that your strategy is not harmed and you can achieve your goals.
Step 2: Contextualize the image with the page
Nobody likes to see meaningless information on the same page, right?
So that’s why the images chosen by you must be relevant so that the visitor understands what you want to be shown.
To improve, it is recommended to use keywords described in the text of your content in the images, in order to rank better on Google.
Step 3: Get the right to the image
To avoid big surprises when doing your SEO for Google Images, we advise you to use your own images or those which the author has authorized the use.
This way, you keep the image on your page without the need to remove it for misuse.
Step 4: Smaller is better
One thing that influences a lot when making your page a standout on Google is the speed time.
That is, the shorter your page load time, the better for you to keep a visitor inside.
Therefore, be aware of the constant changes that happen in content publishing platforms to know the size of the image that should be placed.
Thus, you don’t run the risk of making the reader impatient and you increase the chances of that user’s conversion.
Step 5: Name your images properly
One of the keys to getting your page among the top of Google is to identify it properly.
In other words, forget about those names that cameras give your images, like DCM-0003.jpg.
You need to put the keyword to get a good SEO for images.
Thus, Google will be able to understand that that image refers to the search term in order to index it to the corresponding search result.
Step 6: Make alt text and catchy title
When an image fails to load, it usually shows alternative text – or broken links.
No wonder, the alternative text counts a lot when ranking an image on Google, so it is necessary to elaborate it very well, as well as the image title.
However, the text and title are different, so you can use different keywords.
Also, the tip here is not to exceed 6 words or 120 characters.
By doing this, your image code would look like this:
<img src=”google-imagens.jpg” alt=” SEO for images and the secret of good ranking” title=” Use good images on Google to succeed”>
With this, you show Google how your image is relevant to the text and increase your chances of increasing organic traffic when doing SEO for images.